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We are in the thick of the winter season. While it may be a tricky time of the year to sell real estate, there is no reason why real estate agents should halt their marketing efforts during the coldest months of the year. There are a variety of marketing strategies that real estate agents can use to reach more clients throughout the winter season. With this, keep reading and discover a few reasons why winter is an ideal season for real estate marketing. 

Chance to stand out 

Many people are afraid to list their home for sale during the winter. However, this does not mean that real estate professionals should kick back and wait until spring arrives to hone in on their marketing strategies. Because real estate is typically slower during the winter, it is a great time of the year for real estate agents to at least plan out their marketing plans for when their markets heat back up again. This can be a great way to gain a leg up on the competition. 

There are untapped leads during winter

Real estate leads come throughout the entire year. This is why you should never stop marketing and connect with clients. The winter season can be an excellent time of the year to touch base with former clients. A quick phone call or personalized greeting card can go a long way in reminding former clients who you are in the industry. Even if they have no plans of buying or selling, they may refer you to their friends or family members.

Strengthens brand image

One of the best ways to create strong brand awareness is to maintain an active digital marketing presence. People will remember who you are if they see you on social media, advertisements, videos, and other platforms.

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Are you planning to purchase a home next year? The process of buying a home has many steps along the way. If you are new to purchasing real estate, it is easy to make mistakes throughout your home search because it can be a tricky process. If you are planning on buying a home in 2020, here are a few examples of common home-buying mistakes you will want to avoid. 

Choosing the wrong agent 

In many cases, it is in your best interest to hire a real estate agent to represent you throughout your home buying search. However, it is important that you hire the right agent and not just the first one you come into contact with. This is where many buyers go wrong. Understand that some agents are more qualified than others. Be sure that you thoroughly interview each agent to be sure that they are knowledgable, reputable, and are committed to helping you with your home search.

Not having any cash reserves

There are several factors that you need to take into consideration when determining your home budget. Many buyers do not factor in future maintenance and repairs after they close on a home. This is why it is important to give yourself a cushion by having enough cash in reserves. 

Skipping home inspections 

A home inspection provides the buyer peace of mind that they are making a wise investment. While many cosmetic issues can easily be spotted, many problems are tucked behind walls. This is why home inspections can save you from making a poor decision. They will tell you if there are problems with systems or appliances. With this knowledge, you may realize that a home is a bad buy or factor your home inspection information when calculating your offering price.

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Are you moving soon? Most people do not realize how much stuff they have until they move to a different home. Moving can be an overwhelming process that takes a considerable amount of time and preparation. There are several steps that a person can take to help make the process go as smooth as possible. Keep reading and discover a few easy moving tips to aid you through this process.

Create a moving checklist

One of the best ways to ensure that you do not forget anything when you are moving is to create a checklist. This should outline everything that needs to be done. Also, you may want to think about including a budget for your moving expenses. When you put everything down on paper, you are more likely to follow through with what needs to get done. A moving checklist should help to calm any anxiety you may be feeling. 

Have plenty of moving boxes

When it comes to moving, you can never have too many boxes. You do not want to be scrambling for boxes on moving day. There are many places where you can get free moving boxes, such as recycling drop-off stops. You do not need to spend money on moving boxes. Great places to look include places like liquor stores, book stores, and warehouses. 

Consider highing professionals

There are several benefits of hiring professional movers to help you. For one, you do not have to ask friends and family members to come to help you. Next, you can save yourself and others from lifting heavy objects like furniture. If you can afford this additional cost, it may be worth the investment. 

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The home buying process can be rather daunting. This is especially the case if you are a first-time homebuyer and have never done it before. There are several steps along the way and it requires a significant sum of money to purchase a home. This process is less intimidating if you are a clear understanding of how the numbers work. Continue reading and discover a few financial tips for the first-time homebuyer. 

Budget for closing costs

Many first-time homebuyers are unaware that in addition to the downpayment, you need to account for closing costs. Many homebuyers do not budget for closing costs and come to realize that the home they were significantly more expensive than they had initially thought. In most cases, closing costs generally fall between 2% and 5% of the total loan amount. When calculating your budget, you want to factor in your expected closing costs. 

Budget for expenses after move-in

If you have never purchased a home before you may be unaware, it can be to furnish the inside of a home. Depending on your situation, you may have to buy furniture, fixtures, kitchen appliances, fresh coats of paints, and other home improvements.

Negotiate where you can 

There is generally a considerable amount of negotiating when it comes to the home buying process. With this, do not be afraid to negotiate whenever you can. It may result in significant savings for you as a buyer. For example, many buyers request the seller to cover the closing costs or to pay for certain repairs on the home.

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There are millions of active websites in the world today. If you want your real estate business to flourish online, you need to make it both comprehensive and userfriendly. If you're going to beef up your website and improve its organic rankings online, you want to include the right content and features. With this, continue reading and discover a few important elements of a successful real estate website. 

Informative resources

The best real estate websites are multidimensional. In addition to information about your business, you should look to include a variety of educational resources to provide value to your website visitors. This is an excellent opportunity to demonstrate your expertise within the local communities that you service. For example, you can create video content for your website about a particular neighborhood and what it has to offer. 

Blog page 

Blogging is one of the best ways to drive organic traffic to your website. An informative blog page that provides valuable information to potential clients will rank better than a site that only has information about the business itself. You can blog about a wide range of topics such as home buying tips, information on neighborhoods, and market updates. 

Useful tools

There is a variety of tools available today that a real estate business can include on their website that can provide value to its visitors. For example, a mortgage calculator can be a great addition, so homebuyers can quickly calculate what their mortgage payments would be on a home they come across on your website.

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Social media plays an important role in the real estate industry today. Real estate agents are becoming reliant on social media channels to market their services and their home listings. Social media giants like Facebook, Twitter, and Instagram are perfect for real estate agents looking to connect with potential clients. Continue reading and discover some of the most important steps for crafting a successful social media marketing strategy. 

Identify the types of content

You can use your social media sites to share a variety of real estate-related content. For starters, you can share your home listings across social media to extend your reach. Other forms of content you may want to consider sharing include your successes, upcoming open houses, client testimonials, and awards that you receive. It is important to determine which types of content you are going to share on each of your channels to appeal to the correct audiences. 

Identify your posting frequency

How often are you posting on social media? To get the most out of your social media accounts, you need to be posting regularly to get the best engagement. Try to post at least once a day if you are serious about growing your social presence. One of the best steps that you can take to help with this is to create an editorial calendar, so you stay on track with your social media activity. When you have a schedule, you can keep on track with your social media objectives.

Identify your goals

What do you hope to achieve with your social media strategy? For many real estate businesses, their goal is to use social media to increase lead generation. By defining your goals, you can tailor your posts to meet them.

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