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Many real estate professionals consider the Fall months to be the offseason for the housing market. However, there are benefits of purchasing a home this time of the year that often go overlooked. With this, it may not necessarily be in your best interest to wait until the Spring to purchase a home. You may come to find that you could strike an excellent deal on a property this time of the year. Continue reading to learn about a few of the most significant benefits of purchasing a home in Fall. 

Less competitive market 

Because the competition for real estate decreases during the fall season, you have more negotiating power as a buyer. In other words, you may be able to swing deals during the fall months that were not available during the spring or summer seasons. Keep in mind that that will always be homes for sale during the fall months.

Sellers want to sell before the year ends

Many sellers are eager to sell their homes before the new year begins. Many sellers just want peace of mind that their home is sold before the new year begins. For others, they want the tax incentives to sell the home before the year ends. Some sellers even offer incentives to buyers to close before the end of the year. Use this knowledge to your advantage, and you may be surprised by what is available to you.

Potential for price reductions

Many sellers overprice their homes during Spring only to be disappointed when their home sits on the market for several months. These sellers often become discouraged when their home still has not sold by October. This leads to some homes being priced below its accurate market value. 

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Virtual tours have been growing in popularity in recent years. Many people appreciate virtual tours because it allows an interested buyer to get a good picture of a home without having to step foot in it. While professionally-taken photographs have an essential place in the real estate industry, virtual tours are becoming more and more sought-after. Continue reading and discover a few benefits of virtual tours in 2019. 

More time spent on your website

It can often be challenging to get people to visit your real estate website. It can be even harder to get people to stay on your site for more than just a few seconds. One of the most significant benefits of virtual tours is that they keep visitors on your site longer. The longer a user spends on a site, the higher the likelihood something on there will pique their interest. 

Identifies most interested buyers

Real estate agents receive inquires about property listings all the time. They see photos they like online and then call the agent to schedule a viewing. While property photos are useful, they do not always tell the full story of a home. Virtual tours allow users to see a home from top to bottom. With this, it is safe to assume that a buyer who inquires about a home after seeing a virtual tour is highly interested in the property. 

They make it easier to market your website

Virtual tours are still relatively new in the real estate industry. With this, you can make your real estate website stand out from many others on the market if you have virtual tours of your home listings. Since virtuals tours tell the full story of a home, an interested buyer can make an informed decision about a property from behind their computer screen or mobile device.

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Every real estate business needs a marketing strategy in 2019. In a highly competitive industry, real estate businesses are reliant on a variety of marketing tactics to stand out from the crowd. If you are struggling to find success with your marketing strategies, here are a few things that may be holding you back, as well as tips on how to improve moving forward.

You are not using social media

Social media continues to grow in popularity in the real estate industry. Real estate businesses are becoming more reliant on social media to connect with potential buyers and sellers. Many real estate businesses use their social accounts to do things like promote home listings, engage with users, and share local news stories. If you are not set up on social, you are missing out on some of the best tools available today for promoting your real estate services. Social media giants like Facebook, Twitter, Instagram, and Twitter will help you extend your reach and attract more business.

Your contact information is not accessible

How accessible is your contact information online? An interested client should not have any trouble locating your contact us page on your website. Be sure that it stands out on your site, as well as all of your social channels.

You are not using local images

Be sure that you are sharing local images when you promote your listings online. Keep in mind that in addition to the home, buyers also want to learn about the local area. You can sell an area by including high-quality photographs of local parks, landmarks, dining hotspots, etc. 

You are not using a professional photographer

Excellent photographs go a long way in the real estate industry. If your listing photos are subpar, you may be turning away potential buyers. A professional photographer has the knowledge, skills, and equipment to take high-quality photographers that should help intrigue potential buyers. 

Your website is not mobile-friendly

Many people today are reliant on their mobile devices. With this, your real estate website must be mobile-friendly. If interested buyers can’t successfully access your site, they may become disinterested and choose to hire another agent.

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Video marketing has been trending upwards in the real estate industry for the past few years. People are more inclined to watch a brief video than have to scan through a long page of text. Also, videos are more memorable and resonate with customers more so than words alone. If you haven't already, now is the time to start incorporating video marketing into your digital marketing strategy. Continue reading and discover a few ways you can make the most out of your videos in 2019.

Video testimonials

A video testimonial can go a long way in the real estate industry. Reach out to former clients and see if they would be willing to get in front of a camera and share their experience working with you. If you are trying to instill trust in your potential clients, your best bet is to let your satisfied clients convince them for you.

Keep videos on the shorter side 

As a general rule of thumb, you want to keep your real estate videos short and concise. It is difficult to get a website and social media visitors to watch a video in its entirety. With this, you want to be quick to make your point; otherwise, people will click out of your videos. Also, be sure that your video content is engaging to maintain your viewers' interest. 

Strategically place videos

This is where many real estate professionals go wrong with their video marketing strategy. The create compelling real estate-related video content but do not market them effectively. If you spend the time, energy, and resources needed to market your videos, you want to be sure you are reaching your targeted audiences. With this, consider when and where you will unveil your video content to reach as many people as possible.

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There are several advantages to owning your own home. While buying instead of renting is not for everyone based on your current circumstance, there are far more benefits to homeownership over the long haul. Continue reading and discover three significant reasons why you should buy and not rent.

Cost stability and savings

One of the biggest issues people have with renting is that a tenant does not have control of whether the price goes up over time. Many renters are under the misconception that once they agree to move into a place they are locked into a set price for years to come. Once your lease ends, your property can choose to increase the price of your rent, which may be out of your budget. With homeownership, you are in more control than renting because you can calculate and set your mortgage payment. Homeowners have peace of mind that their mortgage will stay the same until it is paid in full. Also, in many cases, homeowners pay less in mortgage payments than renters do in rent. The reason for this is because rental properties are in business to make money and will need to increase their prices for their business to be profitable. 

Homeownership is an investment

One of the major benefits of homeownership is that it is a financial investment. A mortgage allowers a homeowner to pay off their home over time, but it also allows them to build equity in the property, and the price of the value of the property may go up over time as well. With this, homeownership is a significantly better long term investment than renting. 

Ability to customize

When you rent an apartment, house, or condo, you are typically limited in what you can do with the living space. Some property owners have restrictions on your ability to paint, put in new carpets and new appliances, or even hang items on the walls. When you are a homeowner, these restrictions do not exist. You can customize your home to your exact liking to make it your own.

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Are you frustrated with renting or simply ready to own? While the process of buying a home can be challenging, there are many advantages to owning a home in 2019. If you are undecided on your next move for your living situation, read to discover the many benefits of owning a home that you love.

Appreciation will provide you with financial benefits

Over time, the value of your home is likely to appreciate. Generally speaking, real estate is an ideal investment in which your purchase will appreciate as you pay it off over the years. Think of homeownership as an investment that will provide you with many financial benefits in the long run. 

Ownership can boost your capital

A mortgage requires a homeowner to make recurring payments each month. Over time, making payments on time will help you to reduce the principal balance of your loan. In a way, you are paying towards something that will increase your net worth each time that you make a payment. As a result, you will have more capital to put towards other investments.

Payments allow you to build equity 

Equity is an excellent benefit of mortgage payments. Every month, a homeowner builds equity in their home by paying their mortgage. A homeowner can use equity for other uses, such as paying off personal debts or starting a business.

Owning a home can protect you from inflation

Rent prices continue to increase each year. To protect yourself from the negative effects of inflation, homeownership is a sustainable answer. By ensuring that you have a fixed mortgage, you can anticipate what your mortgage payment will be each month. As a result, you can also put money towards other expenses without worrying about inflation. 

Purchasing a home provides you with tax advantages

Many people do not realize that there are many tax advantages to purchasing a home. Be sure to work with a licensed professional to see which tax benefits are available to you as you are purchasing your home.

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