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If you are a real estate agent, your reputation is an essential element of your success in the industry. With this, a real estate agent should always be paying close attention to how they are perceived over the internet. Today, many real estate leads are generated online. For this reason, agents must monitor and make improvements to their online reputation over time. There are several steps that an agent can take to strengthen their image and presence online. Keep reading for a few tips on how to manage your online reputation as a real estate agent in 2019.

Keep a close eye on social media

Social media continues to grow in popularity for multiple generations today. In this, a strong social media presence is a necessity for any real estate agent looking to market their services. While social media platforms are incredibly useful marketing tools, they can also backfire with a negative impact if neglected or not managed properly. Unprofessional behavior or negative reviews will reflect poorly on your overall image as a real estate agent. Interested buyers and sellers will most likely reach out to you on Facebook, Twitter, LinkedIn, and other convenient platforms online.

Publish high-quality content regularly

To improve your lead generation process, it is crucial to invest time in building your inbound marketing strategy. Compelling content and photos will present your services in a polished way, as well as drive people to your website. Consider creating a blog page where you can craft content about the real estate industry. Write articles and post pictures or infographics of stages in the home buying process. By posting useful and informative content regularly, you can market yourself as an expert in the industry.

Make the most of the negative feedback 

People have no problem sharing their opinion on the internet. For this reason, it is imperative to actively monitor your pages for what people have to say about you or your business. Should you encounter a bad review, first try to understand the perspective of the client. Responding in a positive manner will ultimately reflect well on you as an agent.

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