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Email marketing is a frequently used marketing tool in the real estate industry because of its efficiency with delivering messages to large audiences. If you want to generate buzz about your real estate brand and services, an email newsletter is a great tool to have in your digital marketing arsenal. Continue reading and discover a few best practices on how to craft email newsletters in the real estate industry.

Quality subject lines

First impressions always matter, especially when marketing your brand. Many real estate professionals fail to establish an excellent impression on their audiences when creating their subject lines. If your goal is to achieve high open rates, strong subject lines are crucial for capturing the attention of your potential readers. As a general rule of thumb, keep your subject lines relevant and concise. Since many readers may be reading your newsletter on a mobile device, crafting a short subject line ensures a higher chance of visibility for your email.

Include Your Contact Information 

Ensure that you are accessible for your potential clients by providing a direct line of contact information on your email newsletters. This is a crucial step, as potential clients should always have multiple ways to get in touch with you. Your email signature should include your phone number and social networking information so your potential clients can easily reach you by phone and follow you online.

Invest time in formatting

In order for your newsletter to reflect positively on you as a professional in the industry, it is essential to format your newsletters so that they are polished and visually appealing. Explore creative options for incorporating your company colors, as well as interesting images to keep your readers engaged as they click into your newsletters.

Include a call-to-action

There should always be a clear intent behind every email that you send to a potential client. With this, be sure to include a call-to-action in every email to make the most of your leads. As you develop your newsletter content, be sure to reiterate your capabilities and contact information with a strong call-to-action.

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