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Real estate professionals must utilize a variety of marketing tactics to separate themselves from the competition. With the emergence of digital marketing, there are several ways in which agents can showcase services to their target audiences while maximizing their reach as well. As you explore the many tools of digital marketing, consider these tips on how to build your most effective real estate marketing strategy this year.

Video marketing

Video marketing is one of the best tools for raising your online engagement rates, as people are now reliant on videos for both research and entertainment purposes. Due to their ease of accessibility, homebuyers will often turn to online videos as trusted resources in their home buying search. By investing in video marketing, you can create campaigns that will drive traffic to both your website and social channels. 

Invest in an updated site design

If you are looking to revamp your marketing efforts this year, your website is arguably the best place to start. A professional website with an updated design will help to provide a strong first impression to potential home buyers, sellers, and professionals in the industry. To gain new prospects, strengthen your brand visibility with an attractive, user-friendly website. 

Boost your accessibility

How easy is it for potential clients to contact you? If people are struggling to get a hold of you, it may result in a loss of business. Agents should make themselves accessible to clients by providing contact information in multiple high-visibility locations, such as their email signature, website, social media accounts, business cards, and other marketing materials.

Maintain an active LinkedIn presence

With over 500 million users, Linkedin is one of the best platforms for engagement with industry professionals. Users can use Linkedin to join discussion boards, as well as post both written and video content. All real estate professionals looking to network and maximize their target advertising should have LinkedIn in their real estate marketing arsenal.

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