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Social media plays an important role in the real estate industry today. Real estate agents are becoming reliant on social media channels to market their services and their home listings. Social media giants like Facebook, Twitter, and Instagram are perfect for real estate agents looking to connect with potential clients. Continue reading and discover some of the most important steps for crafting a successful social media marketing strategy. 

Identify the types of content

You can use your social media sites to share a variety of real estate-related content. For starters, you can share your home listings across social media to extend your reach. Other forms of content you may want to consider sharing include your successes, upcoming open houses, client testimonials, and awards that you receive. It is important to determine which types of content you are going to share on each of your channels to appeal to the correct audiences. 

Identify your posting frequency

How often are you posting on social media? To get the most out of your social media accounts, you need to be posting regularly to get the best engagement. Try to post at least once a day if you are serious about growing your social presence. One of the best steps that you can take to help with this is to create an editorial calendar, so you stay on track with your social media activity. When you have a schedule, you can keep on track with your social media objectives.

Identify your goals

What do you hope to achieve with your social media strategy? For many real estate businesses, their goal is to use social media to increase lead generation. By defining your goals, you can tailor your posts to meet them.

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Home showings have played an integral role in the real estate industry for years. While virtual tours continue to grow in popularity, nothing compares to walking into a home and seeing it first-hand. If you want to increase your chances of selling your home, you want to schedule as many home showings as possible. However, this is easier said than done. If you are struggling to schedule home showings, here are a few things that could be holding you back. 

You have it overpriced

The most likely reason why your home is not receiving showing is that it is overpriced. Home sellers need to remember that buyers and agents today have a plethora of information at their fingertips. They can access what similar homes are currently selling for in an area. If a house is overpriced, people are quick to toss it out for consideration. Many will keep scrolling through the other property listings and not give your home the attention it deserves.

You listed it too soon

Try not to get wrapped up in the excitement of selling your home and list it before it is ready. It is important to correct any issues with the home before you open your doors to potential buyers. Be sure to take care of things like lawn maintenance, decluttering the interior, repairing leaks, repainting walls, etc. You will turn away potential buyers if you list your home before it is ready.

Insufficient marketing

It is easier than ever to market your home online. There are several digital platforms that one can use to showcase property listing. Also, high-quality listing photos and well-written descriptions will catch the attention of potential buyers online. If you want to bring as many people through your front door as possible, make marketing a priority.

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Many real estate professionals consider the Fall months to be the offseason for the housing market. However, there are benefits of purchasing a home this time of the year that often go overlooked. With this, it may not necessarily be in your best interest to wait until the Spring to purchase a home. You may come to find that you could strike an excellent deal on a property this time of the year. Continue reading to learn about a few of the most significant benefits of purchasing a home in Fall. 

Less competitive market 

Because the competition for real estate decreases during the fall season, you have more negotiating power as a buyer. In other words, you may be able to swing deals during the fall months that were not available during the spring or summer seasons. Keep in mind that that will always be homes for sale during the fall months.

Sellers want to sell before the year ends

Many sellers are eager to sell their homes before the new year begins. Many sellers just want peace of mind that their home is sold before the new year begins. For others, they want the tax incentives to sell the home before the year ends. Some sellers even offer incentives to buyers to close before the end of the year. Use this knowledge to your advantage, and you may be surprised by what is available to you.

Potential for price reductions

Many sellers overprice their homes during Spring only to be disappointed when their home sits on the market for several months. These sellers often become discouraged when their home still has not sold by October. This leads to some homes being priced below its accurate market value. 

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Virtual tours have been growing in popularity in recent years. Many people appreciate virtual tours because it allows an interested buyer to get a good picture of a home without having to step foot in it. While professionally-taken photographs have an essential place in the real estate industry, virtual tours are becoming more and more sought-after. Continue reading and discover a few benefits of virtual tours in 2019. 

More time spent on your website

It can often be challenging to get people to visit your real estate website. It can be even harder to get people to stay on your site for more than just a few seconds. One of the most significant benefits of virtual tours is that they keep visitors on your site longer. The longer a user spends on a site, the higher the likelihood something on there will pique their interest. 

Identifies most interested buyers

Real estate agents receive inquires about property listings all the time. They see photos they like online and then call the agent to schedule a viewing. While property photos are useful, they do not always tell the full story of a home. Virtual tours allow users to see a home from top to bottom. With this, it is safe to assume that a buyer who inquires about a home after seeing a virtual tour is highly interested in the property. 

They make it easier to market your website

Virtual tours are still relatively new in the real estate industry. With this, you can make your real estate website stand out from many others on the market if you have virtual tours of your home listings. Since virtuals tours tell the full story of a home, an interested buyer can make an informed decision about a property from behind their computer screen or mobile device.

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Every real estate business needs a marketing strategy in 2019. In a highly competitive industry, real estate businesses are reliant on a variety of marketing tactics to stand out from the crowd. If you are struggling to find success with your marketing strategies, here are a few things that may be holding you back, as well as tips on how to improve moving forward.

You are not using social media

Social media continues to grow in popularity in the real estate industry. Real estate businesses are becoming more reliant on social media to connect with potential buyers and sellers. Many real estate businesses use their social accounts to do things like promote home listings, engage with users, and share local news stories. If you are not set up on social, you are missing out on some of the best tools available today for promoting your real estate services. Social media giants like Facebook, Twitter, Instagram, and Twitter will help you extend your reach and attract more business.

Your contact information is not accessible

How accessible is your contact information online? An interested client should not have any trouble locating your contact us page on your website. Be sure that it stands out on your site, as well as all of your social channels.

You are not using local images

Be sure that you are sharing local images when you promote your listings online. Keep in mind that in addition to the home, buyers also want to learn about the local area. You can sell an area by including high-quality photographs of local parks, landmarks, dining hotspots, etc. 

You are not using a professional photographer

Excellent photographs go a long way in the real estate industry. If your listing photos are subpar, you may be turning away potential buyers. A professional photographer has the knowledge, skills, and equipment to take high-quality photographers that should help intrigue potential buyers. 

Your website is not mobile-friendly

Many people today are reliant on their mobile devices. With this, your real estate website must be mobile-friendly. If interested buyers can’t successfully access your site, they may become disinterested and choose to hire another agent.

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Video marketing has been trending upwards in the real estate industry for the past few years. People are more inclined to watch a brief video than have to scan through a long page of text. Also, videos are more memorable and resonate with customers more so than words alone. If you haven't already, now is the time to start incorporating video marketing into your digital marketing strategy. Continue reading and discover a few ways you can make the most out of your videos in 2019.

Video testimonials

A video testimonial can go a long way in the real estate industry. Reach out to former clients and see if they would be willing to get in front of a camera and share their experience working with you. If you are trying to instill trust in your potential clients, your best bet is to let your satisfied clients convince them for you.

Keep videos on the shorter side 

As a general rule of thumb, you want to keep your real estate videos short and concise. It is difficult to get a website and social media visitors to watch a video in its entirety. With this, you want to be quick to make your point; otherwise, people will click out of your videos. Also, be sure that your video content is engaging to maintain your viewers' interest. 

Strategically place videos

This is where many real estate professionals go wrong with their video marketing strategy. The create compelling real estate-related video content but do not market them effectively. If you spend the time, energy, and resources needed to market your videos, you want to be sure you are reaching your targeted audiences. With this, consider when and where you will unveil your video content to reach as many people as possible.

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